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Hey, I’m Max! ๐Ÿค—

I help online business owners like you with automation & non-sleazy marketing

You probably landed on this page because you’re curious what this Dutch weirdo is all about, right? ๐Ÿค“

Well, this is me in a few bullet points:

  • I’m weird in a good way (at least that’s what I tell myself, lol).
  • I don’t think magic bullets exist, running a business takes hard work ๐Ÿ’ช
  • I love to travel & try to work remotely often ๐ŸŒด
  • I love cheese and probably eat way too much of it ๐Ÿง€๐Ÿญ
  • I hate marketers who trick people into buying with sleazy tactics ๐Ÿคฎ

And I’m trying to help online business owners in two ways:

  • I share free resources about automation & marketing in the form of articles, and videosย ๐Ÿ•บ
  • I create in-depth (and fun) courses for people that want to skip long learning curves ๐Ÿ“ฝ

So that’s the TL;DR.

But if you want to read my full story, keep reading ๐Ÿ“š

I’ll tell you what I’m all about.

The struggles I’ve had in my business.

The things I’m passionate about.

And how I’m trying to help online business owners like you ๐Ÿ™ƒ

My first business (and big problem)

I started my first business in 2009 at the age of 17.

(even had to bring my mum to sign the contracts, lol)

I did branding for all kinds of businesses ๐ŸŽจ

There was not really a strategy behind it.

But it earned me enough to cover the rent for my room and studies ๐Ÿ™ƒ

After I finished my studies, I had to decide between getting a job or to go all-in on my business.

Sitting in an office from 9 to 5 didn’t excite me much ๐Ÿ˜…

So I decided to go all-in on my business because I wanted freedom.

I wanted the freedom to work on whatever I wanted, whenever I wanted, from wherever I wanted ๐Ÿ’ช

It somehow worked.

I did a lot of freelance gigs, and was able to travel months and months in all kinds of exotic countries.


.. I quickly learned that achieving the freedom I wanted was harder than I thought.

While I loved being able to work from wherever I wanted & travel so much, I didn’t really enjoy the work that I did ๐Ÿ˜”

I was always worried about finding new clients.

And when I had clients, I was just trading my time for money designing things I didn’t felt passionate about.

So I knew I had to change.

But I didn’t know what, or how.

I had heard about people that completely separated their time from their income by starting an online businesses ๐Ÿ˜ฏ

Drop shipping, selling online courses, starting a membership site, creating a software tool.

Those kinds of things.

But I had no clue how to get started.

So for another 2 years, this kept nagging at me โŒ›

And I continued spending lots of time on design work that I didn’t felt passionate about.

Always stressed about finding the next client.

I wanted more freedom.

I didn’t want to trade my time for money anymore.

But how!? ๐Ÿคทโ€โ™‚๏ธ

Things changed

In 2017, on the 22nd of November, things changed.

Just for fun, I shared a post in a Facebook Group about something I was doing related to marketing.

I didn’t expect anything from it, and also didn’t want to get anything out of it.

I just wanted to share this stuff for fun, because I thought it was so cool.

Here’s the post:

Holy shit!

Do you see how many people commented on that post!? ๐Ÿ˜ฏ

In just a few days, hundreds of people said that they loved what I shared.

And many people asked if I could create a video tutorial about it ๐ŸŽฅ

I had never done so before, especially not in English as it’s not my first language ๐Ÿ˜…

But I decided to give it a try.

I created a 3-part video tutorial about it, which was totally free, and a few hours after I published it replies like this started to roll in:

How can you not smile when someone calls you the next Digi Einstein?

And luckily people also liked the way I made the tutorial:

Superduper awesome ๐Ÿ˜„

Then, people started asking me if I was planning to create a course about this.

This was it ๐Ÿ™Œ

My chance to start an online business ๐Ÿคฉ

But I was still a bit afraid to waste time on creating a course that maybe nobody would buy.

So I decided to sell the course before I even made the first lesson ๐Ÿ™Œ

Best. Decision. Ever.

People could purchase the course at a discounted price, but they had to wait 6 weeks for me to finish the course.

I sold 32 courses during the first day the offer was online ๐Ÿฅณ

Max is excited

I couldn’t be happier ๐Ÿ˜„

People paid me to explain things that I loved talking about.

And instead of selling my time by the hour, I could create a course that I could sell over and over again ๐Ÿ’ธ

But there were still many more things I needed to learn:

  • What kind of content to create so that people could find me online.
  • How to get people onto my email list inย ActiveCampaign.
  • How to build enough trust for people to purchase one of my courses.
  • How to create a platform to host my online courses.
  • How to automate repetitive tasks with a tool like Make.

And so many more things.

And that’s what I’m trying to help online businesses ownersย with today ๐Ÿ’ช

Marketing, automation & making life a bit easier as an online business owner.

I’m doing that in a bunch of different ways.

I post new tutorials to my YouTube Channel every Thursday.

And I created a bunch of in-depth online courses that help you skip long learning curves.



And that’s my story! ๐Ÿ˜„

I hope that this give you an idea of what I’m about, and why I do what I do.

Now it’s your turn

Okaaay, enough about me ๐Ÿ˜‹

I would love to get to know you a bit better ๐Ÿค—

Just click the buttons below to answer a few quick questions.

That will help me a lot to create more relevant content for you in the future ๐Ÿ™ƒ

P.S. You rock! ๐Ÿ™Œ