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Hey, I’m Max!

I’m really looking forward to get to know you ūüôā

I help online business owners to create hyper-personalized Facebook Messenger Bots that convert more subscribers into customers.

That’s what I do.

Keep reading if you want to learn more about me, my story and why I share my knowledge to help others.

I’ll share the following with you;

1) What I realized after starting my first full-time business

2) The big problem I encountered

3) The solution I found

4) How I discovered my passion

5) What happened in 2017

6) How I want to help you gain more clients in a different way

7) My love for minions

“Make your marketing so useful people would pay for it”

– Jay Baer

Ok, I’ll tell you my story.

(But you’ll have to promise to¬†tell¬†me yours later, ok?)

How I got started & my problem
I started my first business in 2009 at the age of 17.

(even had to bring my mum to sign the contracts, lol)

The name of the business was Axava.

I designed logos for all kinds of business.

There was not really a strategy behind it.

But I earned enough to cover the rent for my room and studies.

After my studies, I turned it into a full-time business and quickly realized one thing in particular; getting new customers is hard.

Especially when you’re just getting started.

They don’t just come knocking at your door; you have to go out and find them.

I spent hours and hours chasing new customers and hated it.

People are often easily annoyed when you’re trying to sell them something.

(I also get it. People don’t want to be disturbed by¬†someone who they don’t know and don’t trust)

I was sending out lots of emails and tried cold calling (brrr, horrible) to generate some new work.

And you know what?

It works, but¬†it’s just not fun¬†to do, and it¬†cost a lot of time.

If you’re a bit like me then you probably also just want to focus on what you’re good at and help people…

..and not spend 50% of your time chasing customers.

What I wanted
I was just sick of begging for work.

The work I did was good and clients referred me to other businesses, but it just wasn’t enough.

One month I had tons of work and the other I was only looking for new clients.

It was like a rollercoaster.

Either I was stressed about having too many projects or having no projects at all, lol.

I wanted a strategy that would attract customers to me.

That’s when I discovered what¬†sales funnels¬†are.

My mind was just blown with all the possibilities.

(I felt like a kid in a candy store)

Why did I never hear of this before!?

Having a sales funnel is sooooo essential and was leaving soo much money on the table without one.

I read dozens of books, studied the best marketers in the world and discovered my passion for Evergreen Marketing Automation.

Some significant things I learned:

1) Value First
2) Permission Based Marketing
3) Build an Evergreen Funnel (saves sooo much time & stress)
4) Be personal and show yourself
5)¬†Don’t try to be perfect

As soon as I started applying this, things started to change.

And I’ve never cold called anyone since then, woohoo!

(and I¬†really really¬†hate cold calling haha, so that’s good)

I thoroughly enjoyed brainstorming about new marketing strategies, so I figured I could also help other businesses with their online marketing.

That’s how I got into building evergreen & automated marketing experiences for clients.

Behavior-based email marketing and that kind of stuff.

// Fast forward to 2017

I stumbled upon the ‘hype’ of Messenger Marketing.

All the ‘gurus’ promised open rates of 90% and click-through rate they promised was about 25%.

Sounded a bit too good to be true, but I wanted to try it anyway.

Just sounded like a fun thing to dive into.


Did the ‘gurus’ overhype it?

No! The results were epic!

Nearly all messages were opened and the click-through rate was insane.

I got sooo excited!

I loved creating automated email experiences, but I never ever did I hit a 90% open rate.

(the average open rate for email is like 25%)

Let’s put that in perspective:

If you’re sending out 1000 emails then only 250 will open it and 30 people will click. With Messenger that would be 900 opens and 250 clicks (!!).

So even with a way smaller audience, it’s possible to get bigger results.

That’s why I wanted to learn everything about Messenger Marketing.

And I discovered that there is way more to it than just high open rates.

As a platform, I boosted better engagement than I’ve seen anywhere else.

(and engagement is everything!)

Why I care & how I’m going to help you
On November 22th I did something that has been snowballing since then.

(something really really cool)

I was experimenting with a cool strategy to combine chatbots & email for one of my customers.

I shared a little tutorial about that strategy in a FB Group, and hundreds of people replied, my inbox exploded, and I got numerous interview requests from cool companies like ActiveCampaign.

People loved it & a lot of people in that group requested a video tutorial of the whole strategy.

So, I did that.

I recorded my first tutorial in English, but I was a bit nervous about it.

Would people like it?

Did I explain everything well?

Could they understand my funny Dutch accent?

300 people followed the tutorial & joined my chatbot in the first two days

…and then messages like these started to come in;

How can you not smile when somebody is calling you the next “Digi Einstein“?

Or when people tell you that they’re “Blown Away

And people also liked the style I made tutorials in, so that was a big relief.

That’s just epic.

Those messages make my day & rock my world.

It’s just so fulfilling to help people grow their business.

So that’s my new mission;¬†help people.

People like you.

Because it makes me happy.

(Maaannn, that sounds cheesy haha)

I’m going to help you by sharing lots of¬†valuable content.

It’s all free because I believe in value first.

There are lots of tutorials, checklists and other cool downloads available to you that will definitely help you to improve your chatbot & marketing strategy.

And if you reallllly realllly like all my content and want to learn even more strategies..

..then you’re more than welcome to join Bots That Convert.

(my flagship course to help you convert more subscribers into customers)

I’m going to invite you to it when you’re ready.

Ok, let’s get started, shall we?

Let me share some valuable content with you.

I’ve put a Free 5-Lesson Course together to help you create a Facebook Messenger Bot that converts more subscribers into customers.

We’re first going deep on strategies.

And after that, we’re doing an Implementation Workshop so you can implement all the strategies.

Sounds good? ūüôÉ

Just click the button below to get started now.

(and you’ll also discover my minion obsession)

Yes! Send me lesson #1

P.S. Click the button above to start the free course.