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7 Kick-Ass ActiveCampaign Automation Examples

Max van Collenburg By Max van Collenburg

In this article, I want to show you 7 ActiveCampaign Automation Examples I really like & that are handy for most online businesses.

From lead magnet delivery to newsletters to list cleaning, we cover it all.

  1. Lead Magnet Delivery
  2. Onboarding
  3. Evergreen Newsletter
  4. Last Interaction
  5. Main List Cleaner
  6. Interest Tagging with Site Tracking
  7. 5-Day Challenge

Let’s dive in!

Bonus: you can get all the example automations in this article here 😄

Lead Magnet Delivery

The quickest way to gain new subscribers is to have some kind incentive to make them give you their email address.

That could be a general lead magnet or a content upgrade that’s related to the piece of content.

Think about checklists, cheat sheets, google sheets, templates, etc.

With the automation below, you can easily deliver it.

Plus, it will automatically resend the email to anyone who doesn’t open the email within 2 days.

ActiveCampaign Automation Example: Lead Magnet Delivery
Import this automation

Get a copy of this automation & change it to your own needs.

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Get a free copy.


You don’t just want to send a bunch of random emails to new contacts.

That’s why I’m convinced that every online business needs a smooth onboarding process for new people on their list.

In the example automation below, we send a welcome email to everyone who didn’t receive any email yet.

And after that, we send a couple of emails to make people familiar with us.

ActiveCampaign Automation Example: Onboarding
Import this automation

Get a copy of this automation & change it to your own needs.

Get a free copy.

Get a free copy.

Evergreen Newsletter

Newsletters are a great way to keep people engaged over a longer period of time.

But it can also be stressful to have to write new newsletter every week.

Plus, old subscribers would get the same emails as new subscribers with a regular newsletter.

That’s why you could think about creating an evergreen newsletter.

That means people are still getting an email every week, but this time you already write them in advance.

In the automation below, you see how that works.

ActiveCampaign Automation Example: Evergreen Newsletter

And no, you really don’t have to write 30 weeks in advance.

Just start with 4 weeks (4 emails) and expand the automation from there.

Last Interaction

I think it’s important to keep track of when someone last interacted with one of your emails.

If that’s a really long time ago, then it’s better to unsubscribe them.

In the automation below, you see how we update the Last Interaction custom field with the current date.

ActiveCampaign Automation Example: Update Last Interaction

Main List Cleaner

In the previous example, we talked about how you can create an automation that keeps track of when a subscriber interacted for the last time.

In the automation below, you can see how we unsubscribe contacts automatically 6 months after they last interacted with our emails.

ActiveCampaign Automation Example: Main List Cleaner

You can find a full guide about you can keep your list clean here.

Interest Tagging with Site Tracking

You want your emails to be as relevant as possible to your audience.

That’s why it’s smart to keep track of people their interests.

In the automation below you see how we tag interests based on which pages they visit on our website.

ActiveCampaign Automation Example: Interest Tagging

5-Day Challenge

A challenge basically a mini-course sent through email designed to help people achieve a specific goal.

Some challenges start on a certain date, others are completely evergreen & automated.

The example below is a combination of both.

Everyone who joins before the 4th of April gets a welcome email about that the challenge is starting on the 4th of April.

Everyone who joins on or after the 4th of April gets a welcome email with that the challenge is starting the next day.

ActiveCampaign Automation Example: 5-Day Challenge

If you want to learn more about this automation, here’s a full guide about it.

Over to you

That’s it!

Now I would like to hear from you.

Which automation do you like most?

Or do you have another great automation you would like to share?

Whatever it is, let me know in the comments below.