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How To Resend Unopened Emails In ActiveCampaign

Max van Collenburg By Max van Collenburg

In this video, I want to share a quick tip about how you can resend unopened emails automatically in ActiveCampaign.

I love this simple strategy because it gives you a second chance to get your contacts engaged 🙌

Why should you resend emails?

It’s important that people open your emails so that they stay engaged.

So by tracking who opens your emails, and who isn’t, you can automatically resend an email to give people a second chance to engage with your content.

How do you resend emails in ActiveCampaign?

To resend emails, we have to add a few things to our automation.

In this example, we start our automation with an email:

Add email to your ActiveCampaign automation

It’s important that Open/read tracking & link tracking are enabled in the campaign overview of this email:

Enable open and link tracking inside your email

This way, ActiveCampaign knows when someone opens an email or clicks a link inside an email.

We use both open &  link tracking because some people block images inside their email program.

(the ActiveCampaign tracking pixel is an image)

So by checking if someone clicked a link, we can double-check if someone did not engage with the email.

After that email, we add a 2 day wait.

You can do this by clicking the plus » Conditions and Workflow » Wait.

Add a 2 day wait to your automation

Then, we’ll add an if/else to check if the contact opened or clicked a link inside this email.

With the if/else, you can split the automation based on if a contact matches the conditions or not.

We want to check if the contact opened the email OR clicked a link in the email, so we set the conditions like this:

Split automation by setting conditions to check if email was opened or link was clicked inside email

Our automation will then look like this:

What the automation looks like with the if/else

Contacts who follow the yes-path did interact with the email, contacts who follow the no-path didn’t.

It depends a bit on your automation, but if you want you could continue the automation & send another email to contacts who opened:

Add second email to automation

Contacts who didn’t open, we want to resend the same email.

To do this, we’re going to create a new email.

I like to give it a clear name so that I know it’s a resend:

Create your resend email

Click Create, and go over to Past campaigns.

Here, you’ll find the previous email.

Select your past campaign

Select it & give it a different subject.

Give the resend email a different subject

And save the email by clicking Save and exit.

Save the email

Then, if you like, you can add another wait after the resend email.

Add another wait after the resend email

And use a Go To to continue with the automation 🙂

Add a go to action to continue the automation

And that’s it!

If people don’t open the first email, they’ll automatically get the same email again with a different subject 2 days later 💪😇

That’s it!

Now you know how to resend emails automatically in ActiveCampaign 😄

Easy to implement, big opportunity.

What do you think? 🙌

Let me know in the comments below.

I would love to hear from you 🤗