In this video, I want to share a quick tip about how you can resend unopened emails automatically in ActiveCampaign.
I love this simple strategy because it gives you a second chance to get your contacts engaged 🙌
Why should you resend emails?
It’s important that people open your emails so that they stay engaged.
So by tracking who opens your emails, and who isn’t, you can automatically resend an email to give people a second chance to engage with your content.
How do you resend emails in ActiveCampaign?
To resend emails, we have to add a few things to our automation.
In this example, we start our automation with an email:
It’s important that Open/read tracking & link tracking are enabled in the campaign overview of this email:
This way, ActiveCampaign knows when someone opens an email or clicks a link inside an email.
We use both open & link tracking because some people block images inside their email program.
(the ActiveCampaign tracking pixel is an image)
So by checking if someone clicked a link, we can double-check if someone did not engage with the email.
After that email, we add a 2 day wait.
You can do this by clicking the plus » Conditions and Workflow » Wait.
Then, we’ll add an if/else to check if the contact opened or clicked a link inside this email.
With the if/else, you can split the automation based on if a contact matches the conditions or not.
We want to check if the contact opened the email OR clicked a link in the email, so we set the conditions like this:
Our automation will then look like this:
Contacts who follow the yes-path did interact with the email, contacts who follow the no-path didn’t.
It depends a bit on your automation, but if you want you could continue the automation & send another email to contacts who opened:
Contacts who didn’t open, we want to resend the same email.
To do this, we’re going to create a new email.
I like to give it a clear name so that I know it’s a resend:
Click Create, and go over to Past campaigns.
Here, you’ll find the previous email.
Select it & give it a different subject.
And save the email by clicking Save and exit.
Then, if you like, you can add another wait after the resend email.
And use a Go To to continue with the automation 🙂
And that’s it!
If people don’t open the first email, they’ll automatically get the same email again with a different subject 2 days later 💪😇
Now you know how to resend emails automatically in ActiveCampaign 😄
Easy to implement, big opportunity.
What do you think? 🙌
Let me know in the comments below.
I would love to hear from you 🤗
11 thoughts on “How To Resend Unopened Emails In ActiveCampaign”
Just discovered you on Youtube and came to your site.
Absolutely love how you explain this. Makes this sooo much easier than most people who teach AC.
Thanks! You’ve got a new fan!
Thanks for the kind words Brad! Glad you like it 😄
I’ve been looking at a few of your tutorials (they’ve been super helpful!) – I notice that you use automations for a lot of your emails, as opposed to a singular email campaign. Are there any examples where you could use a campaign over and automation or do you mainly use automations like this one even for a one-off campaign so you can automate the re-send process?
Hey Ben! Good question!
I usually stick to automations as I try to automate as much as possible. But if there’s an email I really only want to send out once, I would use a campaign.
Hope that helps!
Hi Max, this is super helpful! I noticed you left the trigger blank. Can you clarify how you start an automation without a trigger? Thanks!
Happy to hear it’s helpful, Allison! 🤗
There’s a couple of ways to start an automation that doesn’t have a trigger;
Hope that helps!
and thank you for this super useful tutorial! I have a question: when I try to set the “Does the contact match the following conditions?” piece, its settings don’t list my specific emails, but 3 generic kind of emails (like “Any personalized email”, or “Any email”). What’s wrong here? Thank you!
Hey Valentina! You will get a full list of all your email when you choose ‘Campaign’ out of the three options 😄
Thank you or the reply! Now I see where I was wrong 🙂
I think, that you have mistake in one part of the algorithm. In the last picture you send contact by goto instruction to send second email. I think, taht better is again to test, if contact opend or clicked in resend email. If YES, then to swith him to send innstruction of secon email. In oposit situation (no click, no opening) to finish automation or to do another proces.
What is your opinion?
Thanks for reaction.
Milos (in our language – Czech Miloš)
Hey Milos! Obviously that’s possible, but I think it depends on the kind of automation you are creating 🙂
In some cases you might want to end the automation, other times you want to just continue to the next email.