Hey, I’m Max! 🤗

I help online business owners like you with automation & non-sleazy marketing

marketing automation
handwritten thats me on a rooftop in singapore

You probably landed on this page because you’re curious what this Dutch weirdo is all about, right? 🤓

Well, this is me in a few bullet points:

  • I’m weird in a good way (at least that’s what I tell myself, lol).
  • I don’t think magic bullets exist, running a business takes hard work 💪
  • I love to travel & try to work remotely often 🌴
  • I love cheese and probably eat way too much of it 🧀🐭
  • I hate marketers who trick people into buying with sleazy tactics 🤮
  • I’m convinced that providing value is the ultimate way to build trust.

And I’m trying to help online business owners in two ways:

  • I share free resources about automation & marketing in the form of articles, and videos 🕺
  • I create in-depth (and fun) courses for people that want to skip long learning curves 📽

So that’s the TL;DR.

But if you want to read my full story, keep reading 📚

I’ll tell you what I’m all about.

The struggles I’ve had in my business.

The things I’m passionate about.

And how I’m trying to help online business owners like you 🙃

My first business (and big problem)

I started my first business in 2009 at the age of 17.

(even had to bring my mum to sign the contracts, lol)

I did branding for all kinds of businesses 🎨

There was not really a strategy behind it.

But it earned me enough to cover the rent for my room and studies 🙃

After I finished my studies, I had to decide between getting a job or to go all-in on my business.

Sitting in an office from 9 to 5 didn’t excite me much 😅

So I decided to go all-in on my business because I wanted freedom.

I wanted the freedom to work on whatever I wanted, whenever I wanted, from wherever I wanted 💪

It somehow worked.

I did a lot of freelance gigs, and was able to travel months and months in all kinds of exotic countries.

max in indonesia
handwritten working remotely in indonesia


.. I quickly learned that achieving the freedom I wanted was harder than I thought.

While I loved being able to work from wherever I wanted & travel so much, I didn’t really enjoy the work that I did 😔

I was always worried about finding new clients.

And when I had clients, I was just trading my time for money designing things I didn’t felt passionate about.

So I knew I had to change.

But I didn’t know what, or how.

I had heard about people that completely separated their time from their income by starting an online business 😯

Drop shipping, selling online courses, starting a membership site, creating a software tool.

Those kinds of things.

But I had no clue how to get started.

So for another 2 years, this kept nagging at me ⌛

And I continued spending lots of time on design work that I didn’t felt passionate about.

Always stressed about finding the next client.

I wanted more freedom.

I didn’t want to trade my time for money anymore.

But how!? 🤷‍♂️

Things changed

In 2017, on the 22nd of November, things changed.

Just for fun, I shared a post in a Facebook Group about something I was doing related to marketing.

I didn’t expect anything from it, and also didn’t want to get anything out of it.

I just wanted to share this stuff for fun, because I thought it was so cool.

Here’s the post:

combining messenger marketing and marketing automation manychat

Holy shit!

Do you see how many people commented on that post!? 😯

In just a few days, hundreds of people said that they loved what I shared.

And many people asked if I could create a video tutorial about it 🎥

I had never done so before, especially not in English as it’s not my first language 😅

But I decided to give it a try.

I created a 3-part video tutorial about it, which was totally free, and a few hours after I published it replies like this started to roll in:

a new digi einstein is born 1

How can you not smile when someone calls you the next Digi Einstein?

And luckily people also liked the way I made the tutorial:

marketing tutorial very easy to follow retinasmall 1

Superduper awesome 😄

Then, people started asking me if I was planning to create a course about this.

This was it 🙌

My chance to start an online business 🤩

But I was still a bit afraid to waste time on creating a course that maybe nobody would buy.

So I decided to sell the course before I even made the first lesson 🙌

Best. Decision. Ever.

People could purchase the course at a discounted price, but they had to wait 6 weeks for me to finish the course.

I sold 32 courses during the first day the offer was online 🥳

I couldn’t be happier 😄

People paid me to explain things that I love talking about.

And instead of selling my time by the hour, I could create a course that I could sell over and over again 💸

But there were still many more things I needed to learn:

  • What kind of content to create so that people could find me online.
  • How to get people onto my email list in ActiveCampaign.
  • How to build enough trust for people to purchase one of my courses.
  • How to create a platform to host my online courses.
  • How to automate repetitive tasks with a tool like Make.

And so many more things.

And that’s what I’m trying to help online businesses owners with today 💪

Marketing, automation & making life a bit easier as an online business owner.

I’m doing that in a bunch of different ways.

I post new tutorials to my YouTube Channel every Thursday.

And I created a bunch of in-depth online courses that help you skip long learning curves.



And that’s my story! 😄

I hope that this give you an idea of what I’m about, and why I do what I do.

Now it’s your turn

Okaaay, enough about me 😋

I would love to get to know you a bit better 🤗

Just click the buttons below to answer a few quick questions.

That will help me a lot to create more relevant content for you in the future 🙃

P.S. You rock! 🙌