The Tools I Love
A full list of everything I’m using to run my online business. From the best productivity tools, marketing tools, content creation stuff, and more, here are my must-haves!
Okaay, let’s dive in!
As my online business evolves, the tools that I’m using develop as well 🚀
I’ve tried many (really, maaaaaaany) tools that promised to make my life easier and give me more freedom.
But only a few passed the test of time ⏰
Some tools I’ve tried were just a result of my shiny object syndrome 🐒💍
Others have helped me tremendously over the years.
On this page, you’ll find a complete list of all the tools I’m currently using.
I use & recommend every single product you see below. Most of them have affiliate links, but you pay the same amount if you use those links and I get a few bucks to support my travel addiction 🌴
Here are the sections I divided all the tools in, so you can jump to the stuff that interests you most:
- Marketing Automation Setup
- Website Related Stuff
- Content Creation
- Membership Site Creation
- Productivity Tools
- Teach Gear
And if you’ve any tool suggestions, I would be happy to hear them! 😄📩
How I build & automate my funnels 🚀
(I totally love these tools)
Great webinar platform that’s easy to use and has some really cool integrations & automation rules. You can, for example, connect it to your ESP and send different messages based on how long they attended.
This tool is perfect for creating ethical urgency in your funnel to increase conversion. You can create evergreen deadlines that you can use on landing pages, email & inside your bot.
An incredible tool that will help you to segment your audience and personalize the content on your website based on what you know about this person. Freakin’ love it.
How I build my websites 🛠️
(without any coding knowledge)
I don’t think this one needs any introduction because WordPress powers like 20% of all websites on the internet. I use WordPress as a base for all my websites, and with the right themes & plugins, you can create almost anything.
Segmentation & Opt-Ins
I’ve used a lot of different tools to capture email addresses, but RightMessage has proven to be the best. Mainly because you can create dynamic opt-in forms, and personalize those based on what you already know about the visitor.
I more than tripled the speed of my website when I switched from Siteground to Cloudways. You can pick a cloud provider, they manage the server for you, and you just install WordPress.
This is a great WordPress theme that I’ve been using for years, and I use it for most of my websites. It has lots of possibilities & is very customizable.
This plugin generates static html files from your dynamic WordPress blog. After an html file is generated, your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts.
Website Speed Test
Your website’s speed is essential. People expect websites to load within 3 seconds, and if it takes any longer, you’ll lose new potential customers fast. With this tool, you can test your site for free and check what you can still improve.
If you’re using WordPress, you probably already know this one. It’s a free plugin that will help you improve your On-Site SEO a lot. I really can’t live without and have seen great results with it.
I create a lot of video tutorials, and I use Vimeo to host every video that I host on my website. It’s affordable, has good analytics, and you can customize the look & feel for embedding on your website.
Custom URL Shortener
With YOURLS, you can create your own url shortener with a custom domain for free. It’s a little bit techy to setup, but I love it.
How I build my course platform 📚
(for good looking & automated course platforms)
This is a great learning management system that integrates with WordPress. You can create courses, lessons, and quizzes with it. This allows you to track students their progress & will enable them to mark lessons as complete.
This is a great WordPress Plugin to manage your members. You can automate user creation with it, but also make certain content visible for specific users. It integrates nicely with almost any ESP, which is great.
How I create my content 🎥
(to help you create a lot of quality content)
I’ve got the complete G Suite from Google, but I’m basically only using Google Drive. Because I travel a lot, I like to keep everything online so that if my MacBook gets stolen one day, I can just buy a new one and synchronize Google Drive with it.
Productivity App for Mac
The ultimate app to boost efficiency with hotkeys, keywords, text expansion and more. I absolutely love it, and according to it’s statistics I use it 74 times a day on average.
Quick Video Recording
A browser plugin & desktop app that will allow you to make quick screen recordings faaaast. I’m using it for short tutorials, to answer questions quickly, and to send people spontaneous videos.
Life & Business Organization
I’m using Notion to organize my brain, haha. I create lists with it, but also todo’s, and even plan whole courses inside it. The thing I like about it is that it’s super flexible.
I use Adobe their apps for all kinds of things. Photoshop to create thumbnails, InDesign to make ebooks/cheat sheets, and Illustrator to make little illustrations and infographics.
Tech gear I use 💾
(for creating my video content)
Best camera I’ve ever owned for recording video. The auto-focus is incredibly fast, which is especially important if you film yourself, and you can record in 4K.
Lens for A6400
The default kit lens is great, but I wanted this nice creamy ‘bokeh’ effect, which makes the background blurry, so I pop out a bit more. On top of that, it’s also really sharp & works great in low light.
This allows you to use your camera as a webcam. Especially handy for when you’re doing live webinars, live streams, zoom calls, but also handy for recording tutorials because you don’t have to transfer any files.
I was using a dynamic microphone for quite some time, but I didn’t like that the microphone was always in front of my face in videos. That’s why I switched to this shotgun microphone from RØDE.
Wireless Microphone System
This is what I use when I’m traveling or while filming outdoors. It allows you to transmit audio to your camera/laptop/phone wirelessly, and has a built-in recorder in case the signal dropped out during filming.
I waited with upgrading my light for waaaay too long. Only after I upgraded, I realized how bad the lighting of my previous videos was. Great value for money.
I use this light behind me to light up dark corners. The quality of the light is great, it doesn’t flicker. I also take it while I’m traveling because it’s so small.