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The Tools I Love

A full list of everything I’m using to run my online business. From the best productivity tools, marketing tools, content creation stuff, and more, here are my must-haves!

Okaay, let’s dive in!

As my online business evolves, the tools that I’m using develop as well 🚀

I’ve tried many (really, maaaaaaany) tools that promised to make my life easier and give me more freedom.

But only a few passed the test of time ⏰

Some tools I’ve tried were just a result of my shiny object syndrome 🐒💍

Others have helped me tremendously over the years.

On this page, you’ll find a complete list of all the tools I’m currently using.

I use & recommend every single product you see below. Most of them have affiliate links, but you pay the same amount if you use those links and I get a few bucks to support my travel addiction 🌴

Here are the sections I divided all the tools in, so you can jump to the stuff that interests you most:

And if you’ve any tool suggestions, I would be happy to hear them! 😄📩

How I build & automate my funnels 🚀

(I totally love these tools)

Email Service Provider

As you learn about a contact, you can send personalized emails that align perfectly with their interests — whether they’re on your website, browsing their inbox, or out-and-about on a mobile device.

Connecting Tools

I’m still blown away by this tool. You can automate almost everything with it, and it integrates with hundreds of apps. I, for example, use this a lot to create craaaazy marketing automation experiences.

Bot Builder

This bot builder is amazing if you want to create a Facebook Messenger Bot without any coding knowledge. Their flow builder makes everything very visual, which is fantastic.


Great webinar platform that’s easy to use and has some really cool integrations & automation rules. You can, for example, connect it to your ESP and send different messages based on how long they attended.

Evergreen Deadlines

This tool is perfect for creating ethical urgency in your funnel to increase conversion. You can create evergreen deadlines that you can use on landing pages, email & inside your bot.

Website Personalization

An incredible tool that will help you to segment your audience and personalize the content on your website based on what you know about this person. Freakin’ love it.

How I build my websites 🛠️

(without any coding knowledge)


I don’t think this one needs any introduction because WordPress powers like 20% of all websites on the internet. I use WordPress as a base for all my websites, and with the right themes & plugins, you can create almost anything.

Segmentation & Opt-Ins

I’ve used a lot of different tools to capture email addresses, but RightMessage has proven to be the best. Mainly because you can create dynamic opt-in forms, and personalize those based on what you already know about the visitor.

Cart Platform

I totally love ThriveCart. It’s really smart, easy to use and focused on conversion. You can create one-click upsells, and create a whole affiliate platform in just a few clicks. Highly recommended.

Fastest Hosting

I more than tripled the speed of my website when I switched from Siteground to Cloudways. You can pick a cloud provider, they manage the server for you, and you just install WordPress.

WordPress theme

This is a great WordPress theme that I’ve been using for years, and I use it for most of my websites. It has lots of possibilities & is very customizable.

Payment Provider

Stripe is awesome & easy to use in combination with ThriveCart. Their fees are reasonable & the dashboard looks great.

Caching plugin

This plugin generates static html files from your dynamic WordPress blog. After an html file is generated, your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts.

Website Speed Test

Your website’s speed is essential. People expect websites to load within 3 seconds, and if it takes any longer, you’ll lose new potential customers fast. With this tool, you can test your site for free and check what you can still improve.

SEO Plugin

If you’re using WordPress, you probably already know this one. It’s a free plugin that will help you improve your On-Site SEO a lot. I really can’t live without and have seen great results with it.

Video Hosting

I create a lot of video tutorials, and I use Vimeo to host every video that I host on my website. It’s affordable, has good analytics, and you can customize the look & feel for embedding on your website.

Custom URL Shortener

With YOURLS, you can create your own url shortener with a custom domain for free. It’s a little bit techy to setup, but I love it.

Survey Plugin

I love this WordPress plugin to make smart surveys. It’s great, because you can add hidden fields & make questions conditional based on previous answers.

How I build my course platform 📚

(for good looking & automated course platforms)

LMS Plugin

This is a great learning management system that integrates with WordPress. You can create courses, lessons, and quizzes with it. This allows you to track students their progress & will enable them to mark lessons as complete.

Membership Plugin

This is a great WordPress Plugin to manage your members. You can automate user creation with it, but also make certain content visible for specific users. It integrates nicely with almost any ESP, which is great.

WordPress Theme

So much more than a theme. Allows you to create beautifully organized courses, with gamification & a whole online community integration. Can’t recommend it enough.

How I create my content 🎥

(to help you create a lot of quality content)

Online Storage

I’ve got the complete G Suite from Google, but I’m basically only using Google Drive. Because I travel a lot, I like to keep everything online so that if my MacBook gets stolen one day, I can just buy a new one and synchronize Google Drive with it.

Productivity App for Mac

The ultimate app to boost efficiency with hotkeys, keywords, text expansion and more. I absolutely love it, and according to it’s statistics I use it 74 times a day on average.

Quick Video Recording

A browser plugin & desktop app that will allow you to make quick screen recordings faaaast. I’m using it for short tutorials, to answer questions quickly, and to send people spontaneous videos.

Life & Business Organization

I’m using Notion to organize my brain, haha. I create lists with it, but also todo’s, and even plan whole courses inside it. The thing I like about it is that it’s super flexible.

Creative Apps

I use Adobe their apps for all kinds of things. Photoshop to create thumbnails, InDesign to make ebooks/cheat sheets, and Illustrator to make little illustrations and infographics.

Video Editing for Mac

With Final Cut Pro, it’s really easy to edit videos. You can quickly cut parts of a video, improve audio, blur sensitive parts, and all kinds of other cool things.

Tech gear I use 💾

(for creating my video content)


Best camera I’ve ever owned for recording video. The auto-focus is incredibly fast, which is especially important if you film yourself, and you can record in 4K.

Lens for A6400

The default kit lens is great, but I wanted this nice creamy ‘bokeh’ effect, which makes the background blurry, so I pop out a bit more. On top of that, it’s also really sharp & works great in low light.

Capture Card

This allows you to use your camera as a webcam. Especially handy for when you’re doing live webinars, live streams, zoom calls, but also handy for recording tutorials because you don’t have to transfer any files.

Shotgun Microphone

I was using a dynamic microphone for quite some time, but I didn’t like that the microphone was always in front of my face in videos. That’s why I switched to this shotgun microphone from RØDE.

Wireless Microphone System

This is what I use when I’m traveling or while filming outdoors. It allows you to transmit audio to your camera/laptop/phone wirelessly, and has a built-in recorder in case the signal dropped out during filming.

Lavalier Microphone

The Rode Wireless Go II has a built in microphone, but I like to plug a lavalier into it because it’s so small and easily clips onto a t-shirt.

Main Light

I waited with upgrading my light for waaaay too long. Only after I upgraded, I realized how bad the lighting of my previous videos was. Great value for money.

Background Light

I use this light behind me to light up dark corners. The quality of the light is great, it doesn’t flicker. I also take it while I’m traveling because it’s so small.


I had to sell a kidney to purchase one, but it’s the most important tool in my business. Very durable, extremely fast, and I really enjoy using MacOS.