The Tools I Love
A full list of everything I’m using to run my online business. From the best productivity tools, marketing tools, content creation stuff, and more, here are my must-haves!
Okaay, let’s dive in!
As my online business evolves, the tools that I’m using develop as well 🚀
I’ve tried many (really, maaaaaaany) tools that promised to make my life easier and give me more freedom.
But only a few passed the test of time ⏰
Some tools I’ve tried were just a result of my shiny object syndrome 🐒💍
Others have helpt me tremendously over the years.
On this page, you’ll find a complete list of all the tools I’m currently using.
I use every single product or service you see below, and a handful of them have affiliate links. You pay the same amount if you click those links and I get a few bucks to support my coffee addiction ☕
Here are the sections I divided all the tools in, so you can jump to the stuff that interests you most:
- Marketing Automation Setup
- Website Related Stuff
- Content Creation
- Membership Site Creation
- Productivity Tools
- Teach Gear
And if you’ve any tool suggestions, I would be happy to hear them! 😄📩
How I build & automate my funnels 🚀
(I totally love these tools)
Email Service Provider
As you learn about a contact, you can send personalized emails that align perfectly with their interests — whether they’re on your website, browsing their inbox, or out-and-about on a mobile device.
This bot builder is amazing if you want to create a Facebook Messenger Bot without any coding knowledge. Their flow builder makes everything very visual, which is fantastic.
I’m still blown away by this tool. You can automate almost everything with it, and it integrates with hundreds of apps. I, for example, use this a lot to create craaaazy marketing automation experiences.
Great webinar platform that’s easy to use and has some really cool integrations & automation rules. You can, for example, connect it to your ESP and send different messages based on how long they attended.
This tool is perfect for creating ethical urgency in your funnel to increase conversion. You can create evergreen deadlines that you can use on landing pages, email & inside your bot.
An incredible tool that will help you to segment your audience and personalize the content on your website based on what you know about this person. Freakin’ love it.
How I build my websites 🛠️
(without any coding knowledge)
I don’t think this one needs any introduction because WordPress powers like 20% of all websites on the internet. I use WordPress as a base for all my websites, and with the right themes & plugins, you can create almost anything.
If you want to capture email leads on your website, then this is the tool to go for. I used OptinMonster first but changed because ThriveLeads is waaay cheaper and can do more. You can create opt-ins & awesome pop-ups with it that convert well.
Fast WordPress Hosting
I felt so relieved when switching to Siteground. It’s extremely affordable, built for speed, and their 24/7 WordPress support is outstanding. I love it!
This is a great WordPress theme that I’ve been using for years, and I use it for most of my websites. It has lots of possibilities & is very customizable.
This plugin generates static html files from your dynamic WordPress blog. After an html file is generated, your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts.
Website Speed Test
Your website’s speed is essential. People expect websites to load within 3 seconds, and if it takes any longer, you’ll lose new potential customers fast. With this tool, you can test your site for free and check what you can still improve.
If you’re using WordPress, you probably already know this one. It’s a free plugin that will help you improve your On-Site SEO a lot. I really can’t live without and have seen great results with it.
I’m doing lots with video’s and to store them and use them on my website, I use Vimeo Plus. It’s rather cheap, has analytics, and you can customize the look & feel for embedding on your website.
How I build my courses 📚
(for good looking & automated course platforms)
This is a great learning management system that integrates with WordPress. You can create courses, lessons, and quizzes with it. This allows you to track students their progress & will enable them to mark lessons as complete.
How I create my content 🎥
(to help you create a lot of quality content)
I’ve got the complete G Suite from Google, but I’m basically only using Google Drive. Because I travel a lot, I like to keep everything online so that if my MacBook gets stolen one day, I can just buy a new one and synchronize Google Drive with it.
Website & Application Blocker
Do you also get so easily distracted while creating content? Then this is for you! I totally love this app for Mac. You can set timers & pomodoros, and during that time, you can block distracting websites and apps so you can get more done.
Quick Video Recording
I really love Loom. It’s a browser plugin that will allow you to make videos of your desktop and webcam faaaast. I’m almost using it for all my tutorials. And the best thing is that it is still completely free.
To-do & creating lists
I’m using Notion to organize my brain, haha. I create lists with it, but also todo’s, and even plan whole courses inside it. The thing I like about it is that it’s super flexible.
Tech gear I use 📚
(for creating my video content)
Best camera I’ve ever owned for recording video. The auto-focus is incredibly fast, which is especially important if you film yourself, and you can record in 4K.
I was using a dynamic microphone for quite some time, but I didn’t like that the microphone was always in the frame while recording video’s. That’s why I switched to this shotgun microphone from RØDE which I mounted on top of my monitor.
This capture card allows you to use your DSLR camera as a webcam. Especially handy for when you’re doing live webinars, live streams, but also handy for recording tutorials as it will save you some time by not having to transfer & sync video files.
LED Video Light
Light is important. I bought two LED panels from Yongnuo that give me plenty of light. They’re great; super small, you can adjust the brightness & color temperature.
I’ve been using Apple their laptops for the last 10 years, and I really enjoy their products. Very durable build, premium feel & MacOS is really intuitive to use. The only downside is that they’re very overpriced in my opinion.