skip to Main Content

The Tools I Love

A full list of everything I’m using to run my online business. From the best productivity tools, marketing tools, content creation stuff, and more, here are my must-haves!

Okaay, let’s dive in!

As my online business evolves, the tools that I’m using develop as well 🚀

I’ve tried many (really, maaaaaaany) tools that promised to make my life easier and give me more freedom.

But only a few passed the test of time ⏰

Some tools I’ve tried were just a result of my shiny object syndrome 🐒💍

Others have helpt me tremendously over the years.

On this page, you’ll find a complete list of all the tools I’m currently using.

I use every single product or service you see below, and a handful of them have affiliate links. You pay the same amount if you click those links and I get a few bucks to support my coffee addiction ☕

Here are the sections I divided all the tools in, so you can jump to the stuff that interests you most:

And if you’ve any tool suggestions, I would be happy to hear them! 😄📩

How I build & automate my funnels 🚀

(I totally love these tools)

Email Service Provider

As you learn about a contact, you can send personalized emails that align perfectly with their interests — whether they’re on your website, browsing their inbox, or out-and-about on a mobile device.

Bot Builder

This bot builder is amazing if you want to create a Facebook Messenger Bot without any coding knowledge. Their flow builder makes everything very visual, which is fantastic.

Connecting Tools

I’m still blown away by this tool. You can automate almost everything with it, and it integrates with hundreds of apps. I, for example, use this a lot to create craaaazy marketing automation experiences.


Great webinar platform that’s easy to use and has some really cool integrations & automation rules. You can, for example, connect it to your ESP and send different messages based on how long they attended.

Evergreen Deadlines

This tool is perfect for creating ethical urgency in your funnel to increase conversion. You can create evergreen deadlines that you can use on landing pages, email & inside your bot.

Website Personalization

An incredible tool that will help you to segment your audience and personalize the content on your website based on what you know about this person. Freakin’ love it.

How I build my websites 🛠️

(without any coding knowledge)


I don’t think this one needs any introduction because WordPress powers like 20% of all websites on the internet. I use WordPress as a base for all my websites, and with the right themes & plugins, you can create almost anything.

Opt-in forms/pop-ups

I’ve used a lot of different tools to capture email addresses, but RightMessage has proven to be the best. Mainly because you can create dynamic opt-in forms, and personalize those based on what you already know about the visitor.

Cart Platform

I totally love ThriveCart. It’s really smart, easy to use and focused on conversion. You can create one-click upsells, and create a whole affiliate platform in just a few clicks. Highly recommended.

Fast WordPress Hosting

I felt so relieved when switching to Siteground. It’s extremely affordable, built for speed, and their 24/7 WordPress support is outstanding. I love it!

WordPress theme

This is a great WordPress theme that I’ve been using for years, and I use it for most of my websites. It has lots of possibilities & is very customizable.

Payment Provider

Stripe is awesome & easy to use in combination with ThriveCart. Their fees are reasonable & the dashboard looks great.

Caching plugin

This plugin generates static html files from your dynamic WordPress blog. After an html file is generated, your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts.

Website Speed Test

Your website’s speed is essential. People expect websites to load within 3 seconds, and if it takes any longer, you’ll lose new potential customers fast. With this tool, you can test your site for free and check what you can still improve.

SEO Plugin

If you’re using WordPress, you probably already know this one. It’s a free plugin that will help you improve your On-Site SEO a lot. I really can’t live without and have seen great results with it.

Video Hosting

I’m doing lots with video’s and to store them and use them on my website, I use Vimeo Plus. It’s rather cheap, has analytics, and you can customize the look & feel for embedding on your website.

Url Shorter

I like to use short links for everything, and with, you can also track the number of clicks on every link. You can also use it to shorten long Messenger links.

How I build my courses 📚

(for good looking & automated course platforms)

LMS Plugin

This is a great learning management system that integrates with WordPress. You can create courses, lessons, and quizzes with it. This allows you to track students their progress & will enable them to mark lessons as complete.

Membership Plugin

This is a great WordPress Plugin to manage your members. You can automate user creation with it, but also make certain content visible for specific users. It integrates nicely with ActiveCampaign, which is epic.

WordPress Theme

So much more than a theme. Allows you to create beautifully organized courses, with gamification & a whole online community integration. Can’t recommend it enough.

How I create my content 🎥

(to help you create a lot of quality content)

Online Storage

I’ve got the complete G Suite from Google, but I’m basically only using Google Drive. Because I travel a lot, I like to keep everything online so that if my MacBook gets stolen one day, I can just buy a new one and synchronize Google Drive with it.

Website & Application Blocker

Do you also get so easily distracted while creating content? Then this is for you! I totally love this app for Mac. You can set timers & pomodoros, and during that time, you can block distracting websites and apps so you can get more done.

Quick Video Recording

I really love Loom. It’s a browser plugin that will allow you to make videos of your desktop and webcam faaaast. I’m almost using it for all my tutorials. And the best thing is that it is still completely free.

To-do & creating lists

I’m using Notion to organize my brain, haha. I create lists with it, but also todo’s, and even plan whole courses inside it. The thing I like about it is that it’s super flexible.

Writing Assistant

I’m not a native English speaker, so I use Grammarly to check all my articles and emails. Without it, you would find a whole of a lot more spelling mistakes. Haha.

Video Editing

With Final Cut Pro, it’s really easy to edit videos. You can quickly cut parts of a video, improve audio, blur sensitive parts, and all kinds of other cool things.

Tech gear I use 📚

(for creating my video content)


Best camera I’ve ever owned for recording video. The auto-focus is incredibly fast, which is especially important if you film yourself, and you can record in 4K.

Shotgun Microphone

I was using a dynamic microphone for quite some time, but I didn’t like that the microphone was always in the frame while recording video’s. That’s why I switched to this shotgun microphone from RØDE which I mounted on top of my monitor.


I like to add myself picture-in-picture in the bottom left or right corner of the screen during my tutorials. For that, I’m using the Logitech C922 webcam which records in 1080p.

Capture Card

This capture card allows you to use your DSLR camera as a webcam. Especially handy for when you’re doing live webinars, live streams, but also handy for recording tutorials as it will save you some time by not having to transfer & sync video files.

LED Video Light

Light is important. I bought two LED panels from Yongnuo that give me plenty of light. They’re great; super small, you can adjust the brightness & color temperature.


I’ve been using Apple their laptops for the last 10 years, and I really enjoy their products. Very durable build, premium feel & MacOS is really intuitive to use. The only downside is that they’re very overpriced in my opinion.